Schick Sleigh Bells Rock Holiday Promotion

#TBT to 2012

Twas the night before Christmas, when all through the land

Not a creature was stirring, except last minute shoppers searching for bands.

They searched for stocking stuffers to hang by the chimney with care,

For Schick Razors had music’s star power to reflect ornaments’ glare.

Families were nestled all snug in their beds,

While visions of rock stars sang in their heads.

They’d heard about free music from Schick Sleigh Bells Rock,

And hoped that their loved ones had listened and bought.

A Hydro or Quattro consumers would like very much,

Especially when they could win a free iPod touch.

For every new razor purchased during the holiday season,

A bonus gift of eight songs was given for good reason.

To reward consumers, download cards were included.

That directed them to a site, where little was excluded.

Music downloads and videos and autographed CDs,

Exclusive artist interviews and sweeps prizes for free.

Featured artist name and likeness were on POS displays in-store,

To direct shoppers on which aisle to explore.

Now Jason Derulo! Now, Blake Shelton and Miranda Lambert!

On, Jennifer Hudson, Brad Paisley, and Santana!

Shoppers at Walgreens were treated to a key account overlay,

Their printed receipts included more song download codes to listen and play.

Which helped Schick beat out Gillette for more end-cap space,

And led to products selling out all over the place.

Interactive Media Awards were doled out for design, development and implementation,

But the real prize was seeing consumer’s eloquent elation.

The power of music once again brought by VerveLife,

“Happy Christmas to all, and to all a good-night!”