Influencer Marketing: Why It Matters to Brands
Now more than ever, word-of-mouth and influencer marketing is key to brand strategy and success. Consumers look to fellow consumers to inform their purchasing decisions. According to Bright Local, 88% of consumers trust online recommendations and feedback by other consumers as much as they trust recommendations from personal contacts.
The rise of social media influencer marketing creates a plethora of opportunities for brands to engage more directly with consumers. It creates organic, branded content that amplifies the message to the influencers target audience.
Here are our top 5 recommendations for implementing an influencer marketing campaign:
Builds Trust. Influencer marketing allows brands to approach consumers in a way that feels organic because it is relatable, reliable and relevant.
Paid Ads Are Getting Old. According to an Adotas study, only 14% of people can remember the last digital ad they saw and identify what was being promoted. Influencer marketing is a subtle, unique way to get your message across.
A lot of times influencers are already active brand advocates, so a simple product donation is incentive enough.
Target Audience. According to r2integrated, 51% of marketers report that they acquire better customers through influencer marketing than other channels. The ability to reach varied diverse audiences shows the strongest ROI.
Helps SEO. Influencer marketing can help your search engine ranking. According to The Social Media Revolution, user generated social posts account for 25 percent of search results for the world’s top 20 brands.
Influencer marketing is easily trackable and easily targetable. If you’re not currently utilizing this tactic, now would be time to seriously considering implementing.