A Trade Show Booth to Get You Noticed
While attending various trade shows this season, it was apparent what booths were attracting the most traffic. And they weren’t always the ones you’d expect. Yes, booths with dancing robotic arms and loud music got a lot of attention, but the list below has three must-haves that sometimes get overlooked.
Make Your Booth Appealing to Everyone
Be visual and tactile by offering a variety of display options to attract different audiences.
Place media elements around the perimeter
Add digital screens on podiums, just inside the periphery, with engaging videos featuring your products, touch screens for attendees to interact with and/or company blog posts
Creatively display samples of your products, flyer and pamphlets
Consumers want information to read and marketing collateral is a great way to provide more detailed information that can be referenced long after the trade show
Mark Your Territory with Brand Cohesion
Make your messaging clear and easily seen from every direction.
Put forth a consistent look and feel from top to bottom
It’s hard to see through a sea of people, so hanging signage from the ceiling makes your booth visible from anywhere
Incorporate brand colors and design elements throughout the space, to reinforce your brand and what it stands for
Select carpeting that matches your brand’s colors – it easily defines your space with color
Manning your Booth
The finishing touch to a great booth is always approachable and engaging brand ambassadors.
Plan to have more than enough staff available at all times
Ensure each ambassador will be easily noticed with company branded apparel
Make sure each ambassador is enthusiastic and ready to engage – excitement generates excitement
The best booth isn’t always the most expensive booth. But a great booth does take a lot of planning and preparation. Trade shows get your target audience right where you want them, so don’t overlook the basics and be sure to allot enough time to execute all of your tactics.