Do Super Bowl Ads Lead to Business Results?
While product sales are the ultimate barometer of ad success, brands should not discount the fuzzier and buzzier benefits that a Super...
Mobile Stats to Optimize Your Cyber Monday Ads
Don’t worry if you missed NPD’s 2019 Holiday Purchase Intentions Study last month, NPD is still updating their site with real-time...
Advertising Impacted by a Late Thanksgiving
Did you notice an uptick in holiday ads this October? Did you ask yourself why Thanksgiving is so late this year? (You have President...
Will "Hey Alexa" Become "Yes Alexa?"
Earlier this month, Amazon’s head scientist in charge of Alexa’s development, Rohit Prasad, gave an interview to the MIT Technology...
How to Maximize Sports Sponsorships to Increase Sales
It's well understood that athletic endorsements have a serious impact on purchase intent. Here are three ways to convert consumers into...
Cracking the E-commerce Code with CPG
50% of CPG industry growth is projected to come from e-commerce in 2020. This rapid increase has caused many CPG brands to want their...
Grammy Ads
#MondayMusings If the Super Bowl is the "Big Game" then are the Grammy's the "Big Show"? While early estimates are reporting CBS'...
Amazon (Grab and ) Go - Chicago
If you were to ask the average grocery shopper what they loathe the most about the experience, top among the reasons would be waiting in...
Alexa, What Is Your Impact on Brand Marketing?
Yeah, that’s not yet in her powers. Yet. But, rest assured, voice technology is squarely in the crosshairs of every brand marketer and...
ANA Masters of Marketing Week 2018
If SXSW is "spring break" for marketers, then ANA Masters Week in Orlando has to be winter break. 4 long days + 3 longer nights + 3,000...
