Marketing Beyond Cyber Monday: Customer Retention Through Seamless and Authentic Marketing
Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19...
Good Marketing Is Storytelling
Good Marketing is Storytelling Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In...
You've Got Mail: The Staying Power of Email Marketing
You’ve Got Mail: The Staying Power of Email Marketing “You’ve got mail!” AOL’s iconic greeting literally brought Americans online and...
Super Bowl Commercials: Epic Touchdowns or Epic Fumbles? Rating Winners & Losers with Neuromarketing
SUMMARY With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of...
