Marketing Beyond Cyber Monday: Customer Retention Through Seamless and Authentic Marketing
Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19...
Good Marketing Is Storytelling
Good Marketing is Storytelling Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In...
You've Got Mail: The Staying Power of Email Marketing
You’ve Got Mail: The Staying Power of Email Marketing “You’ve got mail!” AOL’s iconic greeting literally brought Americans online and...
Super Bowl Commercials: Epic Touchdowns or Epic Fumbles? Rating Winners & Losers with Neuromarketing
SUMMARY With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of...
Super Bowl LV-19 Commercials: How COVID-19 Is Affecting Ads In This Year's Game
Super Bowl LV will quite literally be like no other Super Bowl due to the COVID-19 pandemic, and yet the more things change, the more...
Halloween Is Not Canceled: How Covid-19 Is Affecting Retail and Trick-or-Treaters This Weekend
(Photo Credit: Handy Dandy Productions) To trick, or to treat, this year? That is the question that has been weighing on parents this...
Happy Prime Day: How the “Amazon Effect” is Changing Holiday Sales
Cyber Monday on a Tuesday, and Wednesday, in October? Welcome to 2020, the year to expect the unexpected. Amazon Prime Day is the online...
Geek Culture's Fight for Civil Rights
Sourced from IssuesWith article (https://issueswithshow.com).... X-Men is about civil rights. If you didn’t get that, you didn’t get...
The post-pandemic opportunity for the consumer packaged goods (CPG) industry
A “walk the talk” moment Over the last decade, consumer packaged goods firms have made “purpose” marketing one of the industry’s most...
Retail revolution: The changing retail space and why these impacts could be built to last
What is happening now in retail will determine the rules of the “New Normal.” Perhaps more than any other segment, retail brands came...